In ancient times, if you wanted to hear a story you had to have 3 people: a storyteller or performer, an author, and an audience. (Yeah the storyteller can be the same person as the author, but they usually weren't, which is why there were oral traditions lasting centuries.) After the invention of novels you only needed 2 people: the author and the audience, because the "performer" could be replaced by a printed book. Since the invention of generative AI you need only 1 person: just the audience, because the "author" can be replaced by an algorithm. Maybe the future will need 0 people. If AI can make purchasing decisions, why even have an audience. Just market your videos and stories directly to the AI.
I wonder if the cages of stimulation we're being trapped in for the sake of maximizing profit, will actually leave us alone after this shift happens. We're being fed a heavier and heavier diet of slop because we have economic value, but maybe once we stop having that we'll actually be free.