By now, the entire internet familiar with Soylent, and the general idea of food-analogue nutrient slurries. The meme of goyslop is commonplace, and we all know the stereotype of the individual who can't even make a sandwich on their own.
Today however, arguably the most disturbing trend in recent years is the rise of these ready-meal
delivery services. I'm not talking about doordash or similar, at least those are bringing you food that was just made (even if it's still garbage). No-no, as I'll highlight in this post, there's services now that have weekly/monthly subscriptions to have
microwave dinners shipped right to your door! How convenient! This works great with my lifestyle as a work-from-home job as the vice assistant advisor to the secretary for the director of commerce at MetAmaZoogleX™! You'll never have to leave your house again!
Better yet is the collective lying about the healthiness and true-and-honest nutritionist research that goes into these meals! Don't worry that meal your microwaving is actually good for you!
I wanted to share a personal dive I did into some of these slop companies, due to how much of a comical self-parody their branding and identity is. Soylent is far from the only one, and arguably they aren't even the worst. There's some hilarious trends within these brands that exacerbate the most miserable and dystopic parts of internet and consumer culture today.
To keep this opening post somewhat brief, I'm gonna focus on these brands.
- Soylent (the og)
- Factor
- Huel (potentially the most disturbing)
Another honorable mention is Cook Unity but they have less of the most egregious issues mentioned below.
Some Common Trends
What is a 20XX corporation without minimalism?
Every single one of these brands utilize the same design language;
- Bold, sans serif font on a plain background.
- Monochrome or limited colour palette.
- Typical "flat design" - as in, the type of shit you could design in Google Draw in 30 seconds.
- Lots of cheap vector art.
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TRUST THE SCIENCE
'Experts agree!' type advertising and claims. Our nutrient paste is CREATED WITH SCIENCE!!! That's how you know you can trust the garbage gobbling up!
Factor75
Soylent
Huel. This one is a great image since it's next to what literally looks like vomit.
They all also feature a bunch of meaningless citations that tangentially say X may be good for you (observational study). Since our food contains the shit mentioned in the article it must be healthy!!!!!
Factor
Huel
ITS GOT MINERALS!!!!!!!!
Here at Slop™ we take care to shove as many random chemicals into our food because they're healthy vitamins (at 300% daily recommended intake) that any growing consumer needs! Why bother eating balanced healthy meals that provide those nutrients when you could get all those essential vitamins from our nutrient powder we mix into our food?
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Huel meal sheet
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Soylent
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Factor
Soyboy testimonials!
Our slop™ is beloved by many! Just listen to what our (totally not automata) fans have to say!
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Other Misc Stuff
- Many have a typical "low waste, good for the enviorment" whatever kind of shit. Which feels rich coming from companies that mail out meals in single use plastic containers and bags.
- Typical "no GMO" or anything else you'd expect. Basically any type of modern food psyop you can think of.
- They all have these insane 'quizzes' for determining what product is just right for you! Because I definitely trust a corporate algorithm to tell me what food I should be guzzling down.
- They all, as you can imagine, rely heavily on pushing low-cost (for production) foods. This is easily boiled down to maximizing profit margins, soy and oats and other livestock-feed is comically cheap to produce. If you can brand it as super healthy, and with all the above insane claims, then you can sell extremely cheap food at an insanely high markup!
Funny per-company shit
I really like this diagram Soylent has. Canola Oil and Sucralose is good for you!!!!! Because SCIENCE!!!!!!!!!!!
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Insane claims on the behalf of Huel!
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Enough with the screenshots / Some Specifics.
I swear I can do an effortpost that isn't just a bunch of screenshots to laugh at. Here's some general statistic and observations I have for these three companies.
Soylent
Particularly egregious when it comes to that late 20th century American 'healthy food' (corporate lobbied science), which is par-for-the-course when it's all plant-based, of course. Notable is all their talk about reducing "cholesterol" (with no distinction between types), meaning they justify objectively terrible oils and chemicals for you (as shown above with the canola oil diagram). Soylent also just, fully embraces their insane claims by pushing their chemical slurry as the future of food that everyone should be consuming in excess to live better lives. Insane shit like;
These insane claims go from "typical health brand garbage" to actively predatory, such as sharing a claim that "Soylent complete meal shakes help cancer patients maintain weight and quality of life."
link
Their 12-bottle monthly subscription is 42 dollars a month.
Factor(75)
Somewhat comical in their food depictions in photos. Beyond the typical "packaging always looks better than the product," this shit doesn't even look possible as fake edited food;
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Factor focuses a lot more on trying to prove their legitimacy as food rather than relying super hard on deh science. More claims like "chef crafted."
All things considered though, factor is probably the most boring out of this list.
For a 10-meal weekly delivery it's $124.
Huel
Potentially the most disgusting one on this list. I find their branding uniquely hilarious because "Huel" is a fucking disgusting word, literally sounds like someone throwing up.
And to keep the trend going, their food looks like vomit too! Consistently! They don't even try to hide it.
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Beyond that, Huel checks every box mentioned above (not going to rehash examples), but they also have a couple different but equally hilarious claims and principles.
- "Plant-based-protein" right next to "no soy"
- Consistent mentioning that it's "nutrient-complete," essentially trying to claim that their slop has everything you need to survive. Why eat anything else!!!
- Randomly name-dropping a bunch of technical nutrient-terms and ideas to make their oat drink sound more legit. They basically throw the powder of every plant in existence in this shit to claim it has any benefit possible.
Huel's
modern slavery statement is disturbingly hilarious, filled with question-dodging their own section titles.
For example;
Huel also seems really into their (boring and dystopic) branding, selling merchandise and branded bottles among other things. Who the hell would buy this shit?
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The founder, Julian Hearn, apparently already made a ton of money from earlier ventures, so Huel wasn't profit-motivated (
link). Yeah right.
Their 7 meals subscription is 18 pounds per month.
(Back to screenshots)
Last thing to mention. If you want to laugh at the people who actually
buy this shit, there's subr*ddits for each of these companies respectively, as well as a general "ReadyMeals" one. They are all exactly what you'd expect.
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>getting married
>can't make their own food
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