Conservatives, especially the older ones, don't realize that it doesn't matter if they boycott because the companies are actively replacing them with a younger/more global consumerbase. Out with the old with stingy wallets, in with the new consoomer paypigs essentially. With Star Wars, the fandom sticking around with the series now doesn't feel like the same fandom I remember growing up. It feels more like normies who fell for Disney's lifestyle brand marketing. The Star Wars fan of yesteryear may have been willing to shell out $100 bucks for a high quality model, but who cares about that disillusioned fan when you can have a couple of normies willing to spend three times that much on Funko Pops so long as you pander to their political leanings.
The problem with this strategy, which corporations are slowly learning the hard way, is that normie paypigs don't stay with anything for long. They only have a finite amount of money and time, and more often than not, they don't care enough about a particular experience to invest in it, and prefer instead to move on once the novelty wears off. Star Wars is losing money specifically because the normie paypigs aren't really that interested. With most franchises, they replace a core, dedicated fanbase with general appeal to normies. But they are fickle and easily distracted by shiny trinkets, because that's all they care about, so any other company can easily sweep them away with some new gimmick. Meanwhile the original company is in trouble because they replaced their loyal core fans with people with open wallets who were only tangentially interested.
This is why Get Woke Go Broke is so effective. But it also doesn't exist. These companies aren't running into issues because they hired a feminist. At least not specifically. They are running into issues because in most cases they alienated their core fanbase and forced them out of their community (often, but not always, related to hiring some feminist who then fills the content with woke garbage rather than actual content, which drives away the fans who just wanted to see a continuation of the story), and their new fans aren't sticking around for long.
The same thing has been happening in gaming for years, long before the current wave of woke bullshit. EA has had many cases of "Get woke go broke" except no wokeness was involved. They didn't hire some SJW writer who filled the story with cringe or who attacked their core fanbase on twitter for being white. Instead, they had an endless push towards more accessibility and more mass appeal, which is why every game from around 2007 from every game series plays like a bad Call of Duty clone. It was the time for mass appeal. As a result, a lot of series (Dead Space, Crysis, Command and Conquer, etc etc) became unprofitable and then died. Fear is a good example of this phenomenon as well. I predict Ubisoft will be the next major company to discover this issue and be placed in an unwinnable position, followed by collapse. They used to have a dedicated, loyal fanbase. People loved the old Clancy games, they loved the original Far Cry, and Ubisoft has generally gone from beloved to extrmely mediocre. Even my complete normie housemate, just the other day in fact, was like "wow Ubisoft games really are all the same, there's so much other appealing stuff out there" and are thinking of not getting the next big ubisoft game. That should be terrifying for them, when normies are bored of their formula, because everyone else left them a long time ago.
Get Woke Go Broke is an accurate description of what happens, even if it technically is pointing to a symptom rather than the core issue.
My daily tip for you is this: If you ever find yourself in control of a large corporation, no doubt someone (probably from the board or a major shareholder) will approach you and tell you that you can double your earnings this year by appealing to the mainstream. They are correct, but you shouldn't take their advice, because if you do, your company won't exist in 5 years. You can get a little more now, or a lot more later. The fatal flaw with the corporate model is that they are inherently short sighted, and will make really stupid decisions that hurt them in the long term if it gives them a small influx of cash immediately. This is mostly driven by the quarterly earnings system that many companies operate off - and since a lot of directors are given personal bonuses (sometimes of millions of dollars) for making the quarterly numbers go up, they are directly incentivised to tank the company in the long term for a reward now, especially since they can just jump ship to a new company when their horrible short-sighted decisions inevitably destroy the company.
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