Have any of you seen what happened with Eli Lilly? I'll summarize with two pictures
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To elaborate, someone paid the $8 to put a blue checkmark on a fake account impersonating Eli Lilly, the company that controls distribution of insulin in the US. Insulin as a drug was specifically not patented by its inventor because he wanted it to remain accessible to everyone who needs it, but Eli Lilly charges exorbitant amounts for a drug that's actually rather cheap to manufacture. Seriously, look up the price of insulin in every other country, it's ridiculous.
The lasting effects:
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People are guessing there's going to be some kind of lawsuit surrounding this, because Eli Lilly isn't the only one this has happened to, it just happened to be the biggest one.
Aside from that, at least half of Twitter's biggest advertisers have pulled all ads from the site, many of their key figures in running the site have resigned, and there are whispers of a variety of lawsuits from a whole bunch of people, including the FTC.