TIL Still, he suggested that the "swamping effect" of all that information, much of it unreliable, combined with people's shortened attention spans, had given "large organizations," with their vast resources, more power than average people had to exert influence online. But, Kaczynski admitted, there was still much he didn't know about the Internet.In subsequent letters, Murphy and her students pointed to the power of Facebook and challenged his suggestion that individuals couldn't command attention and create influence via the Internet, citing people who posted videos that went instantly viral on YouTube."I have no idea what YouTube is," Kaczynski replied. What did it mean to go "viral," he asked. "It sounds as if the phenomena you refer to are what sociologists call 'fads' or 'crazes,'" he wrote, citing an entry on "collective behavior" from the 2003 edition of the Encyclopaedia Britannica.