This man is virtually unknown in the music industry, yet he has managed to have his albums skyrocket as he is the first artist to sell one million albums exclusively on television, he ran commercials 70 to 100 times a week. His unprecedented "Television Commercial Campaign" to promote his albums, turned out to be the forerunner for Infomercials and MTV, which is still being taught today in college marketing classes. I feel like his Love '76 album could have the potential to made into a really cool vaporwave album.
Some his commercials
here is a funny video of Joey Diaz podcast on Peter Lemongello but it is NSFW
Virtual Cafe Awards