It's an idea that i have no clue on how to actually put into practice, but i think the first and foremost goal is - what Shrug mentioned as well - to disincentive the role of financial gain on the internet. I strongly believe that big business is the major contributing factor to the internet's decline. A good example would be video streaming platforms. I really dislike Youtube with a passion, but i can't deny that most of the reasons i dislike it for have to do with matters that they have no choice but to comply with, or are things that grew out of social fads. Copyright/Intellectual property trolls, censorship (whether that be compliance with state censorship in certain nations or simply shutting down particular ideologies out of fear of backlash) , vloggers/influencers pushing sponsored content with malicious intent, etc. Centralizing all that video and audio content on a single website makes it prone to being chased down. Smaller video hosting service sites don't really get that problem as much. Small fish in a big pond.
Back in the day, content was mostly provided as a pure hobby or passion project at no or little financial incentive with a few exceptions here and there. Production quality was naturally low, but at the very least more genuine.
Reducing financial incentives should, hopefully, also lead to less of these problems, and a more decentralized internet as a whole.