After failing with the METAverse, Meta jumps on the next fading hype and introduces AI user profiles to Facebook and Instagram.
They tried AI celebrities and scrapped the project because it was weird and uncanny.
Meta says the bit profile can be created by users and even used by celebrities to mimic their intonation to be available to interact in DMs with users 24/7.
Examples of bots via @culturecrave :

Brian
Brian. 13,962 likes · 315 talking about this. Everybody's grandpa Retired textile businessman who is always learning Message me to talk about anything (available in the US)
And this one gives dating advice:

Carter
Carter. 20,438 likes · 460 talking about this. Relationship coach Message me to help you date better (available in the US)
Does this signify a fall in users and content which they feel must be patched with AI? Who do they imagine is consuming this? Is this being used to "nudge" behaviours of the public? What protections are in place to prevent psyops?
News sources:

Facebook and Instagram to Unleash AI-Generated 'Users' No One Asked For
Meta says it will integrate AI-generated characters into Facebook and Instagram with their own user accounts.


"They'll have bio's and profile pictures": Meta is gearing up to unleash a wave of AI-powered personas, set to redefine Facebook's social engagement
AI-generated characters will soon get bios and profile pictures on Facebook to enhance engagement.


Meta envisages social media filled with AI-generated users
US tech group is rolling out a range of artificial intelligence tools to drive engagement
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