quick
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- May 24, 2022
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I've never seen this discussed before so I'm wondering if anyone else remembers this
In early-mid 2019 there was suddenly a meme trend out of nowhere centered around making fun of anti-vax parents & their children. Anti-vax in the pre-covid sense - parents who don't want to give their kids the standard assortment of childhood vaccines. At the time I had no strong feelings either way about it, but I remember being quite perplexed as to how this topic was suddenly a widespread meme. It wasn't exactly a commonly-known thing among "normies" before that. All the memes were very smugly anti-anti-vax, usually clever jokes about unvaxxed children being really unhealthy among vaxxed kids or dying in early childhood. At my work it suddenly became a daily joke among my coworkers during breaks - people that typically chatted about last night's hockey game were now making jokes about unvaxxed children and going on angry performative rants at head phantoms of stupid anti-vax parents. Speaking on a topic they just found out about with a smug I-know-better attitude and proudly educating their colleagues who weren't as exposed to memes
When covid vaccine rollouts kicked off in 2021 the term anti-vax very quickly became co-opted and aggressively used to refer to (denigrate) anyone who wasn't 100% dedicated to getting "the jab". Aside from the shock of that whole episode on its own, I was really annoyed to see the term "anti-vax" being used to refer to something completely different than its original usage. I was naïve about it and thought it was just journalists being stupid, so it took me a while before I made the connection to the pre-covid meme. Once I remembered, I checked the term on google trends to see if I was remembering it correctly:
https://trends.google.com/trends/explore?date=all&q=antivax (refresh a couple times if you get a 429 error, I don't know if google does this on purpose or if it's just classic google brokenness)
I knew I wasn't imagining it. Less than a year before covid world began, there was an unprecedented spike in usage & awareness of a term which would coincidentally go on to be a highly weaponized tool of psychological warfare during covid. Strange!
In early-mid 2019 there was suddenly a meme trend out of nowhere centered around making fun of anti-vax parents & their children. Anti-vax in the pre-covid sense - parents who don't want to give their kids the standard assortment of childhood vaccines. At the time I had no strong feelings either way about it, but I remember being quite perplexed as to how this topic was suddenly a widespread meme. It wasn't exactly a commonly-known thing among "normies" before that. All the memes were very smugly anti-anti-vax, usually clever jokes about unvaxxed children being really unhealthy among vaxxed kids or dying in early childhood. At my work it suddenly became a daily joke among my coworkers during breaks - people that typically chatted about last night's hockey game were now making jokes about unvaxxed children and going on angry performative rants at head phantoms of stupid anti-vax parents. Speaking on a topic they just found out about with a smug I-know-better attitude and proudly educating their colleagues who weren't as exposed to memes
When covid vaccine rollouts kicked off in 2021 the term anti-vax very quickly became co-opted and aggressively used to refer to (denigrate) anyone who wasn't 100% dedicated to getting "the jab". Aside from the shock of that whole episode on its own, I was really annoyed to see the term "anti-vax" being used to refer to something completely different than its original usage. I was naïve about it and thought it was just journalists being stupid, so it took me a while before I made the connection to the pre-covid meme. Once I remembered, I checked the term on google trends to see if I was remembering it correctly:
https://trends.google.com/trends/explore?date=all&q=antivax (refresh a couple times if you get a 429 error, I don't know if google does this on purpose or if it's just classic google brokenness)
I knew I wasn't imagining it. Less than a year before covid world began, there was an unprecedented spike in usage & awareness of a term which would coincidentally go on to be a highly weaponized tool of psychological warfare during covid. Strange!