Supergraphic Ultramodern - Aesthetic Highlight #13

Emmy Fitz

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Evenin', my lovelies. Tonight we're going waaaaaaay back.

Supergraphic Ultramodern (c. late 1960s-mid 1970s)

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Supergraphic Ultramodern is an incredibly influential aesthetic that was popular during the late 1960s and throughout the 70s. Notable for its curved look, rainbow colors, and overall shininess, it was popular in both the bougiest of nightclubs as well as marketing and science fiction movies.

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I absolutely adore this aesthetic. It's both kinda ugly but also super slick and cool. And yes, it was incredibly influential to aesthetics during the early 2000s, i.e. Y2K and Vektorheart.​
 
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calico_jack

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this sort of reminds me of textbook aesthetic especially the last one, it feels like it would be on the cover.
its was always kinda odd how the books tried to show off all this 'new cool tech and stuff' even tho it was outdated by 20, 30 even 40 years.
it probably needs its own thread
 
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nsequeira119

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Ooh, frick yeah! This reminds me of Rollerwave. I guess the difference being that Supergraphic Ultramodern was kind of a contemporary marketing term, whereas Rollerwave is a retronym applied in hindsight. I'm an expert on Rollerwave, but I do think it's important to categorize and subcategorize aesthetics as much as possible:


This is probably my favorite aesthetic ever. I like 70s malls even more than 80s malls, they seem so much warmer and vibrant to me. All these drippy psychedelic patterns, levitating orbs and mind-warping contours. And I like 70s computers a lot, too. I immerse myself wholly into this aesthetic, it's like an LSD sunshine embrace. There's nothing comparable to it.

I found this song while researching the aesthetic. Weirdly, the song doesn't embrace the aesthetic, but it is a bop:



I tend to incorporate this look into my art more than any other, I don't know why. I guess because nobody else uses it and it's underrated

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