Ross_Я
Slacker
I think it only works if you are making content that appeals to the masses; you know, kind of popular stuff to begin with. Or if you are just really annoying (or your team is) and can pour tons of time to post about your stuff on every single social media platform rather consistently.To that end, the personal web has a big "eyeball" problem. People want what they created to be viewed, and probably viewed by as many people as possible. Social media makes that significantly easier.
There's also the third way - pouring money into ads, but then I'm pretty sure it doesn't matter if you are advertising a page on a social platform or your personal site.
I mean, from my experience as a guy who does rather niche content and just throws it online because why not, who obviously hadn't gave even a single cent into ads and who only really posts vids on YouTube without sharing the link to it in his Facebook/Twitter/Discord server (none of those exist in the first place), the result is about 1000 subscribers in 8 years.
People obviously have to actively search for my vids to find them - they are barely of interest to general public, and therefore I can conclude that I could make just as much hits and following with a personal website. In my case it doesn't matter much if Google would've returned my site or my YouTube page.
If anything, I have a feeling that if you are making niche stuff, personal website is actually a better way to go. But that's just a feeling and nothing else.
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