It really is. It has a major impact on the way that information spreads. Currently bullshit and propaganda spread so easily on the English side of the web.
And when it comes to users who use the Western social media platforms, the way that they use it is very different. For example, my Twitter account is solely for following Japanese accounts. Retro gaming is probably my biggest hobby, so most of the accounts I follow are focused on they topic. Those users post solely about retro games, and they never discuss politics or recent events, and they rarely discuss their personal lives (and when they do, they don't go much into detail). It's very different from the English side of the site. A while back I purchased a device called the RetroTink for upscaling my old game consoles on a modern display. In order to buy it I had to follow the creator on Twitter and wait for him to post about when the next batch was available for purchasing (there was a high demand and a shortage of parts at the time). Following him told Twitter's algorithm that I speak English, and the algorithm started filling my feed with "recommended" English accounts focusing on retro gaming. But whenever their posts popped up in my feed they were never even posting about games, they almost always were discussing other matters like abortion or Trump or whatever.
I really like Japanese Twitter because people tend to keep their accounts focused on a particular interest (or a few) and they rarely go out of that scope. If I don't want to hear about whatever bullshit is currently circulating in the news, I don't have to.
This led to a problem for me some time ago. I didn't understand what was happening at the time, but in retrospect I think it was part of the acculturation process. Basically what happened is whenever I engaged in the Japanese side of the web things felt normal, but when I engaged with the English side it caused me a lot of anxiety and stress. It was weird to go through. Thankfully that has mostly subsided but I still find the Japanese side to be much more pleasant.