She's using the term "glimmer" to sell her book on woo. "Just do the things you like instead of the things you hate" is much harder to sell to dopamine burnout victims. The irony is that the term "glimmer" means to "shine faintly with a waivering light". Not only is she milking the concept of doing something nice, it's not even full happiness. Just a faint, miserable glimpse of some.it isn't capitalising a term, thought. The term is the advertising of her book, the GlimmerTok hastag is literally a tag meant to be the advertisement for her shitty self help book. We also see from the article that it was a flop, 4million for a single video is nothing on tiktok.
Talk about end game dystopia.
That said, I just went away from my computer to find a glimmer and I'm feeling a bit better for it... so, thanks, Dana, for being a catalyst to me taking a photograph of a plastic dinosaur.
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